Marketing
Branding is important with any organisation as it builds an identity that members and the public will relate with the organisation. The most successful organisations have strong branding and a strong brand can even add emotional attachment to a product or organisation. It can be a powerful tool if used properly and stuck to. For example, who here remembers where they were when Marathon changed its name to Snickers? I for one felt a massive sense of betrayal and anger at the mars company that day and it took me many years before I could bring myself to buy a snickers bar. Ok that might be an exaggeration but you get the point.
On the other hand overzealous use of branding can stifle creativity. Imagine the response if a young marketing executive in the coca-cola group were to push their coke cans changing colour to blue. He’d no doubt be fired on the spot even if he had a fantastic design in mind.
We want people to come up with ideas and designs for So Make It and not be a slave to our current branding but do ask the following:
- We ask that all publications(including leaflets, advertisements, blogs specifically about the space etc) are posted to the mailing list for review by the membership for a few days before being published. This gives everybody a chance to correct mistakes or raise objections if they wish.
- All publications try to include our logo unless it detracts from the design. This way we get a little stamp on everything which spreads our brand and also lets people know this is an official publication.
![](../I/SoMakeItLogo.png)
Graphics for so make it are available here. While we don't have any official affiliation with Southampton City Council we used their brand identity as inspiration for our own. A guide to using their colour schemes is available as are our/their typeface and they have done such a great job branding the spirit of Southampton, we'd be silly to ignore it.
Graphics for SoutHACKton are also available here.